Big it Up Celebrates 15 years!
Big it Up — the expression defines the company: to show respect, to give support, to take pride, to value quality. Big It Up, is about all these things, about bringing you an attitude and a philosophy, along with the slamminest hats and accessories. Cause if you don’t have the right attitude, then what you wear isn’t going to get you where you gotta go.
Big It Up grew out of the streets of Toronto, Canada and came into being in the summer of 1996, the result of a unique collaboration. A group of friends got together. Tired of the same old same old, they were fed up with the mediocrity of so much of what was on the market. Just too many second-rate goods that reflected second-rate thinking and a lack of respect for a public that deserves better. They recognized in themselves a yearning for quality and we knew that if we felt that way, then others must too. They knew that if people saw quality, they’d respond to it, they’d respect it, be proud of it, they’d “big it up.”
And that is just what happened. Their company has been growing rapidly, but no amount of growth will allow them to lose their commitment to the principles that made them popular in the first place. At Big It Up, the quality of their products speaks for itself, and that quality — the finest fabrics, painstaking attention to details of design, material, color and fit — is matched by the quality of service and the quality of environment they share with you, in their stores, at their kiosks and on their website.
When you see the Big It Up team, you see the face of Toronto, the world’s most multicultural city. They are people from every corner of the globe — Africa, Asia, India, the Caribbean, the Philippines, Europe — all working under the same roof, working the way people are supposed to; namely, together. Black, white, young and old, male and female, the differences make all the difference and no difference at all. And out of this great mix comes the Big It Up style.
Big It Up provides financial and other support to various literacy and educational programs in Canada. What goes around comes around, and we’d like to see you around.
Check them out at bigitup.com