By ADAM JARVIS
When I was approached by Len Henry of Fashcam to work on a logo for a featured length documentary about RasTafari – I was very honoured. Although, I am not a Rasta myself, I was born in the Caribbean, and was brought up to respect people of all colours and creeds. Working closely with Len and Corwin Hall of Yaudie, we developed a logo that captured the spirit of the movement.
This project presented a grand opportunity for me to educate myself on the religion. What I was not expecting, was to reach such artistic depths within myself. It pushed me to create something, then elevate it into a “work of art”.
A large bulk on my creativity ends up here on Vectorvault. It is my lover letter to vector art and my favourite software Adobe Illustrator. But this project required me to activate the Photoshop side of my brain as well.
With countless layers and textures, this poster finally came to fruition. “It” let me know when “it” was finished.
As a Creative Director with over 16 years behind me, I can honestly say that this project was far more enjoyable than any “ad” I have ever done. I enjoyed the process of reading faces and revealing the story through images…
THE JOURNEY OF A SOUL
Donisha Prendergast, Grand Daughter of the legendary Rita and Bob Marley is on a quest. To discover the “Roots of RasTafari”. It inspired the film’s branding imagery. – What a great “client brief”.
A GROWING MOVEMENT
The poster image took on the shape of an organic tree. It was built using the faces of Rasta. The historical icons and everyday people who keep the religion alive around the world. Donisha travels introduced her to many faces – each with a story.
The colours and shapes were all pulled together from various stock sources. Including Vectorvault’s own collection of RasTa themed vector art. Including a series of drips and splatters that I used to enhance the branches and dreadlocks. Combined with stunning production photos, and a little creativity – an image was born.
Be sure to pick-up your own copy, unsigned or better yet, signed by Donisha, at RasTa’s FESTIVAL LOUNGE, 221 Yonge St. (Sept. 6-19)