Category Archives: RasTa is…

RasTa MOVIE POSTER | Adam Jarvis, designer

By ADAM JARVIS

When I was approached by Len Henry of Fashcam to work on a logo for a featured length documentary about RasTafari – I was very honoured. Although, I am not a Rasta myself, I was born in the Caribbean, and was brought up to respect people of all colours and creeds. Working closely with Len and Corwin Hall of Yaudie, we developed a logo that captured the spirit of the movement.

This project presented a grand opportunity for me to educate myself on the religion. What I was not expecting, was to reach such artistic depths within myself. It pushed me to create something, then elevate it into a “work of art”.

A large bulk on my creativity ends up here on Vectorvault. It is my lover letter to vector art and my favourite software Adobe Illustrator. But this project required me to activate the Photoshop side of my brain as well.

With countless layers and textures, this poster finally came to fruition. “It” let me know when “it” was finished.

As a Creative Director with over 16 years behind me, I can honestly say that this project was far more enjoyable than any “ad” I have ever done. I enjoyed the process of reading faces and revealing the story through images…

THE JOURNEY OF A SOUL
Donisha Prendergast, Grand Daughter of the legendary Rita and Bob Marley is on a quest. To discover the “Roots of RasTafari”. It inspired the film’s branding imagery. – What a great “client brief”.

A GROWING MOVEMENT
The poster image took on the shape of an organic tree. It was built using the faces of Rasta. The historical icons and everyday people who keep the religion alive around the world. Donisha travels introduced her to many faces – each with a story.

THE ART
The colours and shapes were all pulled together from various stock sources. Including Vectorvault’s own collection of RasTa themed vector art. Including a series of drips and splatters that I used to enhance the branches and dreadlocks. Combined with stunning production photos, and a little creativity – an image was born.

………..

Be sure to pick-up your own copy, unsigned or better yet, signed by Donisha, at RasTa’s FESTIVAL LOUNGE, 221 Yonge St. (Sept. 6-19)

RasTa iDREN | Posting Guidelines




At Dennis Morris' "Reggae Rebels" exhibition, London, UK

A few simple rules:

  • Register to become a RasTa iDREN with your email address. Even easier, you can login with your Facebook ID. If you’re not on Facebook, don’t worry, you can still sign up.
  • Once you’ve registered, check your inbox right away for your RasTa password. Login.
  • If you’re already on the site, click on the CommUNITY tab, click on iDREN (Dashboard). Take a moment to check things out. Click around and see what’s available to you. Drag your mouse over the various icons available to get used to what they do. Customize the Dashboard just the way you want it.
  • Customize your Profile. Change your password if you like. And please add a little about yourself so everyone can have a better sense of who you are. SAVE your changes.
  • Now that you’re set-up, you can link back to the main site and Comment, Share and Like to your heart’s content. As a RasTa iDREN, you now can.
  • Whenever you want to Post your own stuff, just click on the CommUNITY tab, iDREN (Dashboard), Posts, Add New. Alternately, you can just click on Story.
  • Title your post then write/upload/embed whatever you like: thoughts, stories, lyrics, poems, images, videos, you name it.
    The maximum upload allowed per post is 8 MB – so it’s best you embed/link to your videos and music. Feel free to upload images. Customize your post if you like and know how, or get a friend who knows WordPress to show you.
  • Please do not set a Category for your post. We’ve set that to RasTa is… by default. But do feel free to add tags that are relevant to your post.
  • Always set a Feature Image for all your posts. Scroll down to the bottom right, click on Set featured image, click and you’ll get a pop-up window with Add media files from your computer, click Select Files, max. upload is 8 MB. Best to link/embed audio and video files as they’ll be too large to upload.
  • Upload your image files then at the bottom of the pop-up window, choose Thumbnail (240×140), then Use as featured image. Click the X to exit the pop-up.
  • If you’re uploading images into your post. Click Add an Image after upload/Insert. This will take you to the same pop-up window. Once you upload your image, you’ll be able to set the size, add a caption, choose the alignment and finally, Insert into Post.
  • Once you’re satisfied with your Post, title and featured image, you’re done. Now PUBLISH.
  • Click View Post like to see what it looks like. Note that your bio appears at the bottom of your post.
    If there’s something you don’t like, go back to the Dashboard, find your post and make whatever changes you need to and click Update. You can update as much as you like.
  • We want you to feel free, feel at home. This is as much your space as anyone else’s. You can do it all, now that you’re a RasTa iDREN. …Continue →